Motion designers create artworks for television, film, or the web. They are typically artists previously involved with other creative techniques who have evolved into motion design.
Motion designers create graphics put in motion though animation techniques and visual effects. These creations often result in infographics, movie clips, trailers, commercials or title sequences.
In the digital age, motion designs exist on all digital platforms. Motion graphics are now powerful storytelling and styling tools, and are typically placed in TV commercials, movies, mobile apps or websites.
A motion designer should be familiar with the concepts of animation and motion design. Familiarity with different tools and software is a must.
Types of Motion Designs
Storytelling – tells a story in a non-linear way, jumping from one frame to another, allowing the story to be told dynamically
Movie Clip – a short clip of an entire film created to entice the audience to watch the movie
Instructional Video – a video explaining a complicated subject through simple visuals
Explainer Video – short video explaining an idea, subject or concept
Brand Video – presents a new or existing product, as well as company culture