The Market Research companies collect, analyze and present data mainly related to 4 major research domain: brands (image, positioning, competition…), products and innovations, consumers (their choices, their experiences, their consumption habits…), and social trends (surveys, opinions…).
The services offered by market research firms include, but are not limited to, sampling, data collection, statistical analysis and market analysis, ratings, and survey services and tools.
Historically, outsourcing is in high demand to help these companies in their tasks of collecting, formalizing and analyzing data. Telephone surveys of all kinds have been around for decades. Today, the data available on the web are virtually infinite and require advanced methodologies for collection, standardization, enrichment and reading.