Digital / Online Media has transformed 21st century society. Online media groups are now providing marketing, information and services content across a wide range of platforms such as Twitter, Facebook, Instagram and YouTube. Daily, billions of viewers using their smartphones across the world can view, share, comment, store innumerable videos, texts, images and music constantly overflowing the web. Journalism, entertainment, commerce, politics… all areas of communication are involved and affected by this new communication era.
Most traditional media have converted to these new modes of communication and information dissemination. Now, most of those rely solely on the internet for their models. Worse: any individual on the planet with a smartphone and a good internet connection has become a new source of creation, dissemination, modification, relay of information!