Community management is one of the most important activities for a brand relying heavily on social media for marketing. It is the process of building an authentic relationship with your customers in online public spaces.
Effective community management means that a brand is able to build an online community where it can interact with customers by answering questions or encouraging discussions. Through effective community management, a brand can boost the emotional connection with customers and prospects. In the long run, with a consistent flow of great content, a relationship building activity leads to customer retention and acquisition.